Web reputation is an instrument used to analyze everything we find on the web. Websites, files and objects on the web have a reputation which means that they have a history over time.
It is important to have a good web reputation both for people and for enterprises because it affects their activity. In fact, it is important to avoid malware or negative content. While surfing the internet, it is possible to find some “blocks” put by the administrators to protect their users and web reputation can be an instrument to do that.
Each user has a perception about different objects online and gives a feedback.
It is important to manage the web reputation. If an enterprise has a good web reputation, customers will give a positive feedback and they will visit the website again.
The web reputation is given by the perception but it can also be built according to a specific strategy in order to create a specific image of itself. There are a lot of useful instruments to manage web reputation.
It is necessary to monitor what users say about products and services offered by a website.
An enterprise should give concise and prompt answers, both positive or negative.
In this way a new customer can decide what to buy and on which internet site.
Moreover an enterprise should:
– monitor its presence online;
– monitor its conversations;
– divide its tasks;
– give specific competences;
– rely on a web community manager;
– manage the possible negative aspects.
Web reputation also includes social networks, for example, Facebook or Instagram.
A great number of feedbacks means that a lot of people are talking about an activity. Nowadays web reputation is a useful tool to improve an activity. It is very important for the brands’ credibility and visibility but it has to be managed in a correct way.