Nowadays social media are used by almost everyone, from the elderly to the youngest people. They are mainly used for recreational purposes but also to find a place in the world of marketing. Do you know how you can make the most of a social media?

There are many young people, even without marketing experience, who have created small businesses and now sell their products internationally by means of applications such as Depop, Aliexpress, Etsy, Shpock and Vinted.

Today one of the most popular social networks is TikTok, even among little children, and right there you can also find young people who have managed to advertise their brands through 60 seconds’ videos or have started to create handmade products like clothes, jewellery, personalized shoes, paintings. They sell these products to earn some extra money, or even  to pay for their studies or rent.

Thus social media can make you save so much time and money, because it is the quickest and cheapest way to advertise products. You can also update your business page on Facebook, Twitter, Instagram and Pinterest with promotions, sales, photos that help customers see what you offer.

However, social media success does not only depend on how many followers a business has, but also on a positive exchange between the small business and their customers. When using social media, small businesses can connect with their customers online, and they are more likely to meet their requests than large businesses usually do.

This is the new frontier of marketing!



Mayla Greco, Martina Leonardi, Chiara Torres, Chiara Veneziano.


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