CHIARA FERRAGNI: HARVARD ADVENTURE.

WHO IS CHIARA FERRAGNI?

Chiara Ferragni is a woman full of ambition who has been able to transform her passion from a job to an activity that has earned her 10 million dollars.

This passion was handed down to her by her mother, Marina di Guardo, also an entrepreneur.

HOW DID SHE START HER CAREER?

Her career began in 2009 with the creation of the blog “theBlondSalad”, together with her ex-partner Riccardo Pozzoli. Chiara published her best outfits here, offering so many ideas on how to dress. Over the years, in addition to having been very successful, she has become a point of reference, not only for her followers but also for stylists.

In 2010 she started her first collaboration as a designer for a shoe line. In a short time, her activity expanded more and more.

WHY DID THEY CALL HER TO HARVARD?

Chiara Ferragni’s successful climb has not stopped: in fact, after starting as a simple blogger and becoming an established entrepreneur, the blogger was invited by the HARVARD BUSINESS SCHOOL, one of the most prestigious universities in the world (it had as historical students Barack Obama and John Fitzgerald Kennedy), to teach a course on “theBlondSalad”, the blog that made her famous by allowing her to earn 8 milion dollars in the first five years of activity and 20 only in 2016.

Chiara’s lesson, in which her partner Riccardo was present, was focused on financial and marketing aspects and she explained how it was possible to transform a blog into a hugely successful company and an important role in this result was played by the communication of “theBlondSalad”.

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Autore:

Giada Burrafatto

Classe:

III A Liceo Classico

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