Slow fashion is the opposite of fast fashion. It is a type of clothing realized in the respect of people, animals and environment
The expression “slow fashion” was born in 2007 by Kate Fletcher in an article published in The Ecologist, where she compared the eco / sustainable / ethical fashion industry to the slow food movement.
The Slow Fashion Movement wants to create an industry that benefits the planet and the people. The movement’s principles are similar to the principles of slow food, such as good quality, clean environment, and fairness for both consumers and producers. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.
Slow fashion takes all aspects of production into consideration: from the making of the products, to the eventual distribution and, finally, the experience of the wearer.
An increasing number of designers and brands are rejecting the principles of fast fashion and embracing a more sustainable approach to making clothes.
The negative effects of fast fashion are the human cost (much of this clothing is made by people trying to live on shockingly low wages, working under difficult conditions and intense pressure to work faster and produce more) and the environmental impact.
Slow fashion, on the other hand, is typically made by people who are properly paid and fairly treated, and items may even be made in the same country as the one they’re sold in. This reduces its carbon footprint and helps to preserve jobs and communities in the textile and apparel industry.
So “buy well, choose well, make it last!”