SHEIN

If you want to buy affordable clothes, you just have to download Shein’s App and you can easily purchase its
products online.
Shein is a Chinese online fast fashion retailer. It was founded in 2008 by Chris Xu in Nanjing and it has grown ever since. At the beginning, they only sold wedding dresses, but now you can find cosmetics, shoes, purses, and jewelry in addition to women’s clothing. Shein sells products in 195 countries, including Spain, France, Russia, Italy, and Germany.
Despite being an online retail store, Shein also opened up pop-up shops for people who do not wish to purchase online. Moreover, Shein’s popularity was boosted by their usage of TikTok and their ability to advertise viral items via Instagram and Facebook .
Its low prices attract teenage internet shoppers with small budgets, who are then invited to post what they bought on social media.
The company offers relatively low prices to stimulate demand. With more spending, customers can be rewarded with more discounts, which are encouraged to be applied to their next shopping trip.
Shein was recently sued by Levi Strauss &co and by Dr Martens, and accused of selling copies of their designs. Shein was also investigated for using offensive images (they sold a swastika necklace) and for human rightS violation, as their Chinese employees worked for more than 75 hours a week, in breach of working laws.

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Autore:

Valentina Boemi, Giulia Giordano, Lucrezia Todaro

Classe:

4B Liceo Scientifico – Istituto Minutoli Messina -Sez. Quasimodo

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