Who doesn’t know Ferrari?
Ferrari is known all over the world! It is the most successful sport and racing car in the Formula One world championship, where it has won fifteen driver and sixteen constructor titles, as well as one of the most successful in sports car competitions, Prototype, Sport Prototype and Gran Turismo such as the Sportprototype world championship, with twelve obtained constructors’ titles and the FIA Endurance World Championship.
It has made a name for itself several times in classic endurance races such as the 24 Hours of Le Mans, the 12 Hours of Sebring and the 24 Hours of Daytona and in road track races such as the Targa Florio, the Mille Miglia and the Carrera Panamericana.
What are its origins?
Its sporting origins date back to 1929, when Enzo Ferrari gave birth to the Scuderia Ferrari in Modena, which is still the main division of the Ferrari racing department, having always been involved in Formula 1 and having raced in the Sport Prototypes world championship up to 1973. The Ferrari Corse Clienti department instead takes care of the support through the GT competitions section for the customer teams that race in the GT championships present at international level, the FIA Endurance world championship above all and the management of Ferrari Challenge, XX Programs and F1 Clienti.
What is its symbol?
The official symbol is a prancing horse, which derives from the one used during the First World War by the Italian aviator Francesco Baracca. Sold personally by Baracca’s mother as a lucky charm to Enzo Ferrari in 1923, it would become the emblem of the Ferrari brand and of the racing department. The yellow field, where the prancing horse is depicted, was chosen by Enzo Ferrari as it is one of the colors of the coat of arms of the city of Modena.
In 2013 and 2014 the brand was recognized as the most influential in the world and in 2015 it was positioned at 295th in the “The most valuable brands of 2015” ranking of the Brand Finance website with a value of 4.8 billion dollars. From 21 July 2018 the company, like the parent company Ferrari N.V. it is led by Louis Carey Camilleri, as managing director, while John Elkann is the president. Both succeeded, a few days before his death, to Sergio Marchionne who had headed the company since 2014, when he replaced Luca di Montezemolo.