COLDPLAY AND OCEAN CLEANUP: A VERY VALUABLE PARTNERSHIP.

It is certainly not the first time that Coldplay have shown themselves to be particularly sensitive to issues relating to environmental protection. This time the British band, with a post on the official social channels, announced the collaboration with Ocean cleanup, a non-profit organization founded in 2013 with the aim of freeing the seas of the world from plastic.

The British band is sponsoring the new Interceptor 005, named Neon moon 1, developed by Ocean cleanup and built in collaboration with the Finnish company Konecranes at the MHE-Demag plant in Bukit Raja, Klang, Malaysia and which will be used locally for intercept plastic from rivers and eliminate it before it reaches the sea.

“Without action, there may be more plastic  than fish in the oceans by 2050”, which is  why the work of Ocean cleanup is so vital. We are proud to sponsor Interceptor 005 – aka Neon moon 1 – which will collect thousands of tons of waste before it reaches the ocean, ”said Coldplay.

Based on this, he developed the Interceptors: systems capable of collecting up to one hundred tons of waste, especially plastic, every day. Powered entirely by solar energy, the interceptors extract the plastic themselves and can be placed in most of the most polluting rivers in the world. The objective of the organization is to preside with these systems up to  one thousand of the most polluted rivers in the world over the next five years, starting with the rivers of Southeast Asia, among the most polluted in the world.

Coldplay is not new to this kind of initiative. Since 2002, when the band’s second album ‘A Rush of Blood to the Head’ was released, Chris Martin has been an ambassador for Oxfam, a confederation of NGOs working to reduce global poverty.

A beautiful example of generosity and humanity that should be followed by many.

Coldplay, heroes before singers, teach how it is possible to help with one’s own resources, in one’s own small way, underlining how this is the best use of money rather than wasting it on cars and luxury houses. A round of applause from the human world and a big thank you from the world of the sea.