Reports show that the iPhone 11 has been the bestselling smartphone in the first half of 2020. It exceeded last year´s top seller in the same period, the iPhone XR, by 10.8 million more units. Experts say that a part of the success is due to price cuts.
Google also worked to lower the cost of their Pixel models. A report claims that the new Pixel 5 will be about $650 dollars, and their Pixel 4a 5G model is even cheaper at $499 dollars. To reduce the cost, Google reportedly designed its 4a with fewer parts to reduce the need for extra labor or materials.
Experts say that price cuts may incentivize users to get new hardware, especially as the life cycle of a smartphone has been steadily increasing.