Three Android models, full access to the Google Play Store and a new AI-powered assistant. Amazon also brings its Kids tablets to Italy for the first time.
Amazon is expanding its hardware portfolio with the launch of the new Amazon Alexa Tablet family, a range of Android tablets designed to combine performance, entertainment and artificial intelligence. The lineup includes three models: the Amazon Alexa Tablet 12 Pro, Amazon Alexa Tablet 11 and Amazon Alexa Tablet 8.
All three devices feature a unibody aluminium design, high-resolution displays and full access to the Google Play Store, alongside Amazon’s own ecosystem of services, including Prime Video, Kindle, Audible, Amazon Music and Amazon Luna. The key selling point of the new range is the integration of Alexa+, Amazon’s next-generation AI-powered assistant.
Alexa Tablet 12 Pro: Built for Productivity and Reading
Leading the new lineup is the Amazon Alexa Tablet 12 Pro, described by the company as its most advanced tablet to date. The device features a 12-inch display with a refresh rate of up to 120Hz and will also be available with a Nanomatte anti-glare screen option.
Under the hood, the tablet is powered by a 4nm octa-core processor and offers up to 16GB of RAM. Amazon has designed the device not only for entertainment but also for productivity, with support for a dedicated magnetic keyboard and a USI 2.0 stylus featuring more than 4,000 levels of pressure sensitivity. Both accessories are sold separately.
Reading is another major focus. A dedicated mode inspired by the Kindle experience is designed to minimise distractions and reduce blue light exposure. According to Amazon, the tablet can deliver up to 20 hours of battery life when used to read books and documents.
Alexa+ Takes Centre Stage
Alexa+ is at the heart of the new tablet family and is integrated across all three models. The AI-powered assistant can be accessed at any time to answer questions, control smart home devices and help users manage everyday tasks.
One of the most notable new features is “On-Screen Intelligence”, which allows Alexa to analyse the content displayed on the tablet and provide context-aware responses. For example, users can ask for assistance while browsing a webpage or reviewing a calendar, making the assistant more closely integrated with their daily activities.
The feature marks a further step towards a more contextual and interactive AI experience, allowing Alexa to go beyond traditional voice commands and respond to what users are actually viewing on their screens.
Amazon Brings Kids Tablets to Italy
Alongside the standard models, Amazon is introducing its Kids tablet range to the Italian market for the first time. The devices will be available in 8.7-inch and 11-inch versions and will include a one-year subscription to Amazon Kids+, a service offering age-appropriate content for younger users.
The new Kids models are designed to provide children with access to entertainment and educational content suited to different age groups, while extending Amazon’s tablet offering to families.
Availability and Launch Date
The entire Amazon Alexa Tablet lineup, including the Kids editions, will be available starting 19 October.
With its new range, Amazon aims to strengthen its position in the Android tablet market by combining access to Google’s app ecosystem with its own digital services and the enhanced capabilities of Alexa+. The company is targeting a broad audience, from users looking for a device for entertainment and reading to those seeking a more versatile tool for productivity and everyday tasks.
