Advertising and publicity

Advertising plays a very important role in the commercial world. Modern production and distribution depend on advertising for the sale of goods and services. It is an important part of everyday life and advertising images affect the way we think and act more than ever. Advertisements are usually designed to attract a particular section of the market. Writing advertisements involves great creativity and advertisers spend a lot of time and money studying people’s likes and dislikes. Messages are simple and written in an everyday language to catch immediately the public’s attention. Visual elements are important too. The most common media used to reach the customers are: newspapers, magazines, television, radio, cinema, posters, billboards and other channels of information such as emails, text messages, websites and sponsorship. The press and the television play an important role in advertising, but Internet is today the most effective method of reaching a large audience, especially young people. Advertising offers a tremendous number of suggestions concerning concerts, exhibitions, restaurants, fashion, travelling, holidays, cars, shops, food and drink…

Teenagers are really attracted by advertisements concerning make up, fashion, mobile phones and on the Internet Influencers play an important role in teens’ way of living.

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Elena Attennante


II B – Furci Siculo


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