320 competitors from around the world, thousands of visitors and a weekend dedicated to Italy’s iconic dessert put the spotlight on Treviso and the Veneto region.
Treviso was once again the perfect setting for the world’s most beloved spoon dessert as the tenth edition of the Tiramisù World Cup brought together 320 amateur competitors from across the globe. Over three days, thousands of visitors travelled to the Marca Trevigiana area to celebrate tiramisù, showcasing both the traditional recipe and more creative interpretations featuring alternative ingredients.
A total of 130 judges were selected online from among 11,000 applicants who had volunteered to take part in the competition.
The winner of the 2026 Original Tiramisù category was Marcos Muzzi, from São Paulo, Brazil. The Creative Tiramisù title went to Ciro Tomassini, a hospital employee from Vicenza, who claimed the top spot with his innovative take on the classic Italian dessert.
Ten Years of Tiramisù, Culture and Tourism
Reflecting on the event’s tenth anniversary, Francesco Redi, creator and organiser of the Tiramisù World Cup, highlighted the growing role of the competition in promoting Treviso and the Veneto region internationally.
“Over these ten years, we have realised that tiramisù is not simply the product around which to build a competition. It is a language that allows us to introduce Treviso and the Veneto to people who may not yet know the region,” Redi explained.
“We bring this curiosity with us to our international events, where new connections are formed and cultural and economic exchanges develop. The real challenge in the coming years will be to turn this growing international interest into an even stronger desire to visit and discover the places with which tiramisù is now inextricably linked.”
Redi also confirmed that registrations for next year’s edition are already open, promising an even more engaging and exciting event.
“Every year, we see how interest in tiramisù and the network of relationships built around it continue to grow and strengthen, both in our region and beyond. Tiramisù is no longer just about recipes: it has become a language that brings people together,” he added.
Running for Tiramisù: A Sweet Sporting Celebration
The celebrations extended beyond the competition itself, with Treviso also welcoming around 2,000 participants for the twelfth edition of its half-marathon.
A further 4,000 runners took part in the inaugural Tiramisù Run, a non-competitive 10-kilometre event that combined sport, conviviality and, of course, a generous serving of tiramisù at the finish line.
International visitors played a major role in the event, accounting for 75% of Tiramisù Run participants. For many, the promise of a delicious taste of the famous Italian dessert was an irresistible incentive to sign up.
Together, the Tiramisù World Cup and the running events turned Treviso into a lively meeting point for food lovers, sports enthusiasts and international visitors, reinforcing the city’s connection with one of Italy’s most celebrated culinary creations.
