THE ITALIAN TRAVEL INDUSTRY: HOW TO MAXIMISE ITS PROFITS

The Italian travel industry contributes to 13% of the economic national income and Italy presents itself as one of the most visited countries in the world. Despite the pandemic, statistics preannounce a soon to be coming rebirth in the tourism business as new types of tourism are developed and enhanced and this field is ready to rise from its ashes.

In light of these approaching changes, what are the key ingredients that entrepreneurs should definitely take into account?                                             

First and foremost, it is crucial to understand the internal structure of the field and to differentiate the categories of tourism in our country. As Italy undoubtedly represents one of the richest places in the realms of both ancient and modern history and surely culture, tourism, in its most traditional form with museums visiting and sightseeing, is widely spread.

The wide range of landscapes offered by our territories has resulted in the establishment of winter tourism, mainly centred in the area of the Alps and along the northern border, as well as bathing tourism on our splendid disparate coasts.

In addition to cultural and educational tourism attracting foreigners who are eager to immerse themselves in our costumes and discover the Italian “Bella vita”, other kinds, deeply rooted in our traditions, are not to be undervalued. Culinary tourism regarding wine, cheese and local specialities, as well as pilgrimages, are examples of that. Furthermore, recent assessments testimony a growing tendency in the sector of luxury tourism together with an exploit of business travelling towards commercial towns.

The Italian travel market has been efficiently expanded and renovated in order to meet the international standards in terms of competitiveness and lucrative success.                                          

The existing holiday facilities for culture and art-oriented tourism include an impressive variety of hotels and accommodations offering high-quality services and attractively furnished buildings for an average price range. Targeting families and ordinary visitors, they are generally resourced with spacious welcoming halls and receptions for the check-in, the check-out and the information desk. Airy, cosy rooms with matching furniture are decorated with stylish details so as to create a homely convivial atmosphere.

Additionally, depending on the edifice calibre, commodities such as the gym, the swimming pool, courtyards, rooftops, private parking and eventually an adjacent restaurant will also be available. In planning a sightseeing vacation, the target visitor typically focuses on the hotel positioning, the cost in relation to the services and the presence of public transportation and bus system.                                                                                                                                                    Mountain chalet aim on providing vacationers with great cosiness thanks to the wooden forest-inspired interiors and the strategic location with ski trails as well as prime necessity goods sellers at an easy reach.

 Surely, these establishments cannot overlook the significant importance of building a wellness complex equipped with a sauna lodge and hot tubs. Undoubtedly, a well-functioning ventilation system and an operative temperature-regulating instalment are fundamental to living up to the customer’s expectations and providing them with a satisfactory stay both in mountain accommodations and summer resorts.

The latter, compared to an ordinary hotel, normally encloses a spa luxury complex and an elegant banquet room for events and party hosting.

                                                                                                                                                   Farmhouses and country cottages are characteristic traits of regions whose local culture comprehends a long agriculture tradition in the household economy. The structural differences between these and the above-mentioned establishments are related, not only to the bonds with the local traditions but also to the countryside location. Therefore, the architecture, still following the same characteristics of spaciousness and cosiness, is rather unique, in continuity with the traditional regional spirit.

 Country accommodations are generally connected to the culinary tradition of the domestic production of wine, cheese, and other specialities.                                                                                                                                          

Ultimately, the travel industry, strongly encouraged by the pandemic, has expanded in the field of work tourism with business travellers increasing at a highly growing rate. Hotels belonging to the business category differ mostly in terms of constructional necessity-fulfilling and service experience-meeting. Besides the importance of the hotel location, the following are crucial traits that should be attentively emphasized by hotel companies: working spaces availability, conference rooms supplied with printers and interactive screens, strong flawless internet connection, efficient room service and, last but not least, flexible arrival and leaving procedures.

Tourism, as an ever-growing and continuously developing field, plays a central role in the Italian economy; consequently, it is necessary, for entrepreneurs investing in this area, to optimize and improve equally the accommodation construction and the functionality of the service organization. My ultimate advice for hotel companies, therefore, is: to centre your work on targeting the customer category and ask yourself what necessities you would want to have satisfied if you were in their shoes.

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Autore:

Federica Fazio

Classe:

4D Liceo Scientifico E. Medi, Barcellona P.G.
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