Obama and his election campaign

One of the most famous Presidents of the United States of America of all was Barack Obama.

He also won the Nobel Peace Prize in 2009 for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples.

The US weekly in Times chose him as << person of the year >> in 2008 and 2012. His term as president lasted for 8 years, from January 20, 2009 to January 20, 2017, marking his presidential elections in the United States America.

In 2008 elections were held on November 4 and, as usual, were anticipated by almost two years of electoral campaign and by the primaries for the choice of candidates. The challenge was facing Republican candidate John McCain and the Democrat Barack Obama.

His electoral campaign was heavily concentrated on social networks; Obama tried to communicate his political and electoral thoughts. His election campaign was one of the first that television, radio and printed papers had been eclipsed by new web technologies.

I think this approach helps a lot to win, in short, to use the Internet in a strategic way was intelligent. In fact communication is a fundamental element for politics, if you can’t communicate your political thought, you certainly can’t expect people to vote for you. Thanks to him, political communication was disrupted. In fact, the communication offered by the Internet is direct, without filters, able to address a massive number of people without being generic.

Obama’s main goal was to involve young people and he did it very well! His propaganda on the web received 69% of the new engines, that is, we young people who perhaps did not pay attention to electoral campaigns, because for us one politician was like another. Obama is one of the presidents I admire precisely because his propaganda made me understand that all other politicians were different, never a hint against his “enemy” and always ready to be understanding with us young people.

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Giuseppe Giannetto


4B Liceo Scientifico – Istituto Minutoli Messina -Sez. Quasimodo

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