Highest audience figures since 2000 for final night
The duo made up of singers Mahmood and Blanco are set to try to defend the Eurovision title won last year by Maneskin after they triumphed at a record-breaking 2022 Sanremo Music Festival at the weekend with a piece entitled Brividi (Shivers) It was the third time Mahmood has prevailed at the much-loved week-long song contest after he won in 2019 with a track called Soldi (Money), having taken the top prize in the festival’s young artists section the previous year.
The final night attracted around 13.2 million viewers to Stare broadcaster RAI’s flagship RAI1 channel, 65% of Italy’s TV audience share, the highest level since 2000.
The festival, presented for the third year by artistic director Amadeus, attracted an average of 11.2 million viewers each night, over 58% of the share.
It brought in 42 million euros in advertising revenue and also did well in terms of attracting younger viewers and generating interest on social media.
Source: “Ansa.it” – Rome, February 7, 2022