In the last decade, journalism has experienced an incredible change. For centuries printed media has been the best means of communication and information but, with the advent of online information services and sites, it has been significantly reduced. Online journalism is much faster, the great difference between the two types of journalism is in fact the speed of publication, it only takes a few minutes for a journalist to publish the information. Most of the online newspapers can be visited for free and the information is easily accessible to all. If someone wants to subscribe to access the news and the site daily, the costs are insignificant and there is no comparison with the paper ones. Their best means of financing are the advertisements, in fact the more the site is visited the more advertisements will be found.
To help these sites there are analysis programs, such as Google analytics, that examine all the site numbers, statistics, views and the time users spend on the newspaper.
The journalist who writes an online article must be able to express and make the reader understand the information in a few words and must also use a series of techniques to attract attention to the article or their site, for example a catchy title or a small summary of the article that manages to grab attention without revealing the whole news.