The Geneva International Motor Show is an automobile show, which has been held in March each year in Geneva, at the Palexpo. Hundreds of models and the latest technologies are presented here, on over 120,000 square meters of exhibition space, making Geneva the capital of the automobile. The first Geneva Motor Show, in fact, dates back to 1905. The organizers were Paul Buchet, Michelin’s general representative for Switzerland, the Geneva businessman Albert Vassali and the young engineer Jules Mégevet, owner of a company of car accessories and President of the Swiss Auto Union Chamber. The President of the organizing committee was Charles Louis Empeyta, who also chaired the Swiss Automobile Club.

From the first edition, the success was memorable: the Show and its 37 stands welcomed over 17,000 visitors and the Swiss Confederation invited Federal Councilor Ludwig Forrer to the inauguration. The event, which brought together 59 exhibitors, had a great impact all over the world. On the strength of this success, Geneva repeated the operation from 28 April to 6 May 1906. The following year, in 1907, the city of Zurich was chosen as the venue for the event. At that point, several years passed and it was necessary to wait until 1923 to attend the fourth Swiss Motor Show, hosted in the Bâtiment électoral.

Given the success achieved, on November 3, 1923 the Permanent Committee of the International Car, Motorcycle and Bicycle Show was formed.

In the 2017 edition of the Salone, around 700,000 people visited the exhibition, consisting of 180 stands.

The 90th International edition of the Motor Show scheduled for March 5 to 15, 2020 was canceled due to the Coronavirus SARS-CoV-2 pandemic.



Elio Mongioj


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