E-commerce: a great impact on hotels in Italy

Italy is a state that offers a huge variety of territories. We can find the sea along the coasts of the Boot or the mountains in the hinterland of our country. Linked to all the wonders that this country hosts there is constant growth and constant development of tourism. This is in fact very developed because in Italian territory there is a wide variety of points of interest, which can be: religious destinations, historical or artistic places, wonders for the landscape, and much more!
Thanks to the large number of beauties found in Italy, we find a very developed hotel system. In fact, in recent years there has been a revaluation of hotels on Italian territory. This consists in reducing the hotels to 1 or 2 stars and increasing the facilities to 3 or 4 stars.
There is a wide variety of hotels that adapt to the needs of the territory in which they are located. So we can find everything from Bed and Breakfast to extra luxury hotels, from resorts to hostels.
Obviously, the classification of the hotels varies according to their geographical location. In fact in the southern part of Italy tourism is more developed and consequently, here we find most of the 4 or 5-star hotels.

As for the seasonality of the hotels, most remain functional throughout the year, but for example, the facilities located near maritime destinations go by if they work mainly in the summer season.
Every hotel tries to respond to every type of need that its customers may have. For this reason, hotels in which there are swimming pools, relaxation areas, children’s areas, or any other type of comfort, receive more scores in their classification.
In recent years several e-commerce sites have been created and among them, there are several that facilitate the search and booking of stays. The main ones are Booking or Trivago. These sites show users of hotels that reflect the requirements they have previously indicated and compare them by offering you the most advantageous option.
In addition, all e-commerce sites always use marketing tricks that serve to induce the buyer to convince himself of his choice and to do so as quickly as possible.

Thanks to Booking we can easily see the key features of each hotel, such as the Hotel Excelsior in Naples.
Located in via Partenope 48, on the Caracciolo promenade of Naples, it is a 4-star hotel rated as “fabulous” by users of the same platform.
Hotel Set 300 metres from Castel dell’Ovo, Hotel Excelsior offers a terrace and a rooftop restaurant.
Each elegantly furnished room comes with a flat-screen TV, a kettle, and a bathroom with free toiletries and bathrobes.
Breakfast is a continental buffet of homemade pastries, fresh local produce, eggs with bacon, cold cuts, and fresh fruit, and La Terrazza Restaurant serves the Mediterranean and international cuisine.
Other facilities include a fitness centre, an on-site bar, and conference facilities.
Piazza del Plebiscito is a 10-minute walk from Eurostars Hotel Excelsior, while Maschio Angioino is 1 km away.
All this information about this hotel, as well as many others, is easily found thanks to these sites. This is why the development of these new e-commerce sites has been a very positive and useful thing.

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Autore:

Mario Tropea

Classe:

3ASA
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